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The Forever Friends bear phenomenon began way back in 1987.

It started with the introduction of the Forever Friends Bears on a range of greetings cards. The bears instantly captured the hearts and imagination of all the people that sent or received one of the cards.

In 1988, the Forever Friends bear moved from greetings cards to other products, such as duvet covers and mouse mats.

The Forever Friends bear soon went global and the Forever Friends Bear can now be found from Australia to Spain, Hong Kong to Holland.
Wherever you may be, keep a lookout for the bear! Through-out the bear's little life, it has under gone many changes in style and design.